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brand development 

designer- Neha Lee

The idea was to create a service brand as well as an experiential platform that aids the local artisan, independent artists and art enthusiasts alike. Unlike the work of famous/well-established artists, the work of the local artist always has a story to tell. What made artisan special was that it tied in story telling, personal biases and an individual’s design process.


An opportunity where art enthusiasts could meet the artist. It would be a great way of spreading artistic awareness by getting to meet the local artisans and hearing their artistic stories while simultaneously encouraging the sale of articles created by these artisans.

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