To make an impact during Super Bowl, we knew we couldn't simply announce that DoorDash delivers almost anything We needed to take it a step further by actually delivering every product featured in Super Bowl ads to one fortunate winner. However, a sweepstakes wouldn't suffice.

To truly capture attention, we to generate authentic excitement and buzz among consumers for two weeks leading up to the game. This involved providing fresh updates, emphasizing the magnitude of the prize, and encouraging ongoing engagement.

The 'DOORDASH ALL THE ADS' Super Bowl campaign secured the Titanium Grand Prix at Cannes.