The DoorDash Rewards MasterCard, created in partnership with Chase, marks DoorDash's inaugural credit card, aimed at making everyday convenience even more rewarding. The brand's objective was to highlight the relatable ways in which people earn cash back on their most valued experiences. By incorporating the iconic DoorDash Red, we anchored ourselves to the core DoorDash brand, while the gradient accents reflected the product's holographic texture, giving it a contemporary flair. Ultimately, we aimed the DoorDash Rewards brand to embody a human, diverse, relatable, colorful, dynamic, and bold essence.