“Survive College” was a back-to-college campaign created in partnership with DoorDash and P&G to connect with students in a way that felt real, not idealized. Instead of portraying college as a perfect, thriving experience, the campaign leaned into the honest, everyday challenges of campus life — like running out of essentials or tackling laundry day. Through playful, relatable storytelling and a multi-channel approach across digital, email, social, and print, we positioned DoorDash as the go-to solution for making college survival a little easier.